Hit 95.9 fm is the first private broadcast outfit in Calabar, CRS. Our target audience covers ages 15-45 years. The station is conceptualised to deliver “the best sound in the world”. We seek to be Africa’s premier lifestyle radio station. And our vision is to create top quality lifestyle auditory entertainment that covers the key areas that people connect with. Music, listener, conversations, superstar interviews, sports, audience reward promotions and third party content shows. We aim to be the premier provider of lifestyle entertainment on radio and the first-to-mind for radio partnerships, utilizing the power of our much beloved OAPs and our signature shows. Hit fm focuses on music and talk, hence our pay-off, “Best Music Best Talk”Hit fm became the first to float a band at the very popular Calabar carnival, and in December 2016, we set a new world record of the longest club party in the world (5 days and night non-stop). In 2016 as well we got rated as the 8th best radio station in the country by radiomagazine.ng.